Company description
PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time and another world. The story of PureJewels began in Nairobi, Kenya in 1950, with an indian jewellery designer, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients. Twenty-five years later in 1975, he was tempted by the bright lights of London and together with his three sons, brought their own distinctive sparkle to a new country.
