Company description
Developing an effective sales and marketing strategy has always been difficult for smaller businesses. Mistakes are expensive, and it's difficult to know where to spend money to get the best advantage.
When you can control your sales and marketing, you can control your business.
We design our programmes specifically for businesses who sell to homeowners. We are here to help you:
Make sales and marketing plans that serve you and attract the right type of customer.
Save money and be more consistent by bringing your digital marketing in-house.
Understand your website. Implement and manage SEO. Plan a social media campaign.
Develop a sales and marketing process to attract more customers and convert them to enquiries.
Create compelling content for your website, ads and posts with new templates every month. We can teach you how to manage your own marketing, manage it for you or combine the two. You can book a free strategy call on the website.
More details
- More about us...
- Hillwood Business Support is headed by Sian Wood who has more than 30 years experience in various aspects of the Home Improvement Industry. Most of the higher level training and support is conducted by Sian. She has been the top designer/sales person at three of the biggest home improvement companies in the country without ever putting the customer under pressure or offering ‘deals that are only available on the night’.
Our Philosophy is based on ‘look after the customer and the money comes. We are adamantly opposed to high pressure sales tactics and our sales training is based on building rapport and trust, understanding the customer and providing excellent customer experience. Sian is so opposed to high pressure tactics that since leaving the industry, she has campaigned to outlaw these tactics and educates the customer through our sister site.
We are passionate about helping small businesses compete against the big boys. There is no reason why not. You have just as good a product, you can usually compete on price and you certainly have better customer service. We continually encourage consumers to look at local companies rather than click on the first two ads on Google.
What small business don’t have is the ability, or budget to dominate the first spot on Google, other than on Google locally. Nor should you. We will help you target the right market for your business. Business owners often resist asking for the order for fear of seeming pushy. How often does the customer promise to come back and you never see them again? There is nothing wrong with asking for the order and there are plenty of ways of doing so without putting pressure on. You’ll be doing the customer a favour if you have saved them from making a horrible mistake.
While many of our services are easily transferable to other industries, we prefer to focus on the home improvement industry. Partly because our knowledge is already vast, making it easy to quickly learn your business and tailor our services to your needs rather than provide generic information, but mostly because we love it. There is nothing like helping a young couple complete their new home or working with someone who has saved their whole life for a dream conservatory or kitchen.
Now more than ever, as we enter uncertain times, it is crucial that the potential of every contact with a customer is maximised. We’d love to help you do that. Your initial consultation is free.
